This paper is a practical guide to the applications of artificial intelligence across the entire B2B customer experience cycle - from learning about an offer to buying to post-sales service and relationship development.
AI as the glue of the entire customer lifecycle
1.1 Missed opportunities - invisible gaps in the B2B customer sales and service process
1.2 How AI binds sales and service into a single customer experience
1.3 Integrating AI solutions with existing systems to generate measurable benefits
1.4 The culmination of service excellence - a self-service customer portal supported by AI
1.5 Strategy for implementing a consistent approach to AI
Example scenarios of AI applications on the customer's buying and selling path
Where to start implementing AI in the sales-service area
